Why non-coded eCommerce websites are practical for eCommerce store owners

by Hankly, New Delhi
25th May, 2021 01:22pm

Ecommerce is constantly becoming more lucrative and appealing to entrepreneurs and small businesses. U.S. alone has seen a 44% growth in year 2020 which is quite astonishing. Pandemic has forced more businesses and individuals to invest in ecommerce as an alternate to traditional methods of business.

8 out of 10 American consumers prefer to shop online. Considering the statistics and the changing technology, it is an obvious prediction that ecommerce is the future of global market. A major reason why ecommerce has boomed with such ferocity is because of the ease of creating and managing an online store which previously was not possible.

Ecommerce platforms have levelled the playfield and distributed opportunities. However, many companies still prefer to create their in-house ecommerce websites coded by developers. There is an advantage to both coded ecommerce websites and non-coded website built on platforms. However, when weighed in comparison, non-coded websites tip the scale.

In this article, we will do a comparison of why non-coded platform-based websites are a far better option than coded ones.

Impracticality of Coded Ecommerce Stores

There are numerous big companies who have built their ecommerce website in-house. Creating an in-house website has many benefits to it. For one, you can completely customize your team and your website according to only what you need, without the frills. This gives a business more control over their operations. In-house websites are like assets that always are by your side.

Because you own the rights and have complete control, there is no extra commission you have to pay on your sales or to any other third parties. This increases profit margins on each sold product. By no means it implies that in-house ecommerce sites are more profitable or cheaper to manage. On the contrary, they are more expensive to manage and cut a deep slice out of your budget.

Let’s see why they are impractical considering better alternatives available.

1. In-house design requires expertise and technical resources. Expertise is not only required to create the website but also to constantly manage it. It limits the team to a few specific individuals. Not everyone in the company can make use of the platform fully.

2. This expertise, management, and upgradation costs a lot of money. This can take a large chunk of your budget. The kind of finance it requires is impractical for small and medium size businesses let alone individual creators.

3. There is a security risk with in-house stores. With a small mistake, the whole website can crash. Damage can also be unrecoverable. To keep backups and alternate servers would cost even more money.

4. Along with the website design and management, other services related to the business, like payment & billing, shipping & delivery, customer engagement, etc. requires separate efforts and resources.

Not every business can afford a punch like this. Ecommerce platforms solve the precise issues that in-house platforms come up with. Let’s see why non-coded platforms are better and a more practical alternative.

Relevance & Benefits of Non-Coded Ecommerce Websites

We know how easy it has become to create an online store thanks to ecommerce platforms. We know they have significantly contributed to the rise of ecommerce businesses globally and distributed opportunities more fairly. However, why websites created and managed through platforms are better and more relevant than coded websites?

1. They give ease of access to non-technical individuals

Coded ecommerce stores cannot be managed by any professional. You need web developers and designers to interact with the coded interface. With ecommerce platforms, this issue is out of the way. Since these platforms allow you to create and manage your store via GUI-based interface, any non-technical person can create and manage an online store.

It doesn’t require any expertise of coding to begin with.

2. They come at affordable and flexible pricing

Most of the competent platforms offer affordable pricing to customers. With a reasonable price, you can access premium tools, excellent resources, and readily available support. Though you need to subscribe yearly or monthly to the platforms, but then it saves you the cost of hiring an expert team and buying resources like server space, etc.

Overall, the platforms are much cheaper than an in-house ecommerce website. It is likely that if you are just starting your business, you won’t need much online resources like bandwidth, storage, and a few other advanced features. You get to choose a plan that meets your needs, without paying for anything you don’t need. Any time you wish, you can also upgrade your plan and get access to more resources and features.

3. Readily available customer support

In-house ecommerce stores need to have in-house tech support teams, in case of crash, errors, or any glitch. This can prove costly and can take unnecessary effort in keeping up with it. Websites built on ecommerce platforms can rely on them for any tech support needed. Issues that deal with platform failure, site crash, elements not working, glitches and errors, can be directly taken to platform’s support team.

It is quick and easy troubleshooting, and the cost is covered in your annual premium. It again is light on your budget and saves time.

4. Preoptimized for ecommerce

You don’t have to put research into best practices and standards because the platform and websites are preoptimized for ecommerce. Developed by industry experts, the site already has features and tools that will be important in running an online store.

It can be difficult for non-industry people to understand how to design a website that is optimum for ecommerce. Thus ecommerce platforms are a great option you can trust.

5. Payment integration and shipping & delivery

Payment compliance rules and laws keep changing every now and then. To integrate a payment method manually and to keep a tab with latest laws can be a time consuming and tricky process. Ecommerce platforms come with pre-integrated payment gateways that accept multiple payment methods and are compliant with latest rules and laws.

6. Third-party integration is easy

Ecommerce platforms comes with third-party integration where you can add additional features and functions to your website using 3rd party tools and plugins. Mailchimp, SEMrush, Google Analytics, etc. are a few examples of 3rd party integration.

This is a simple yet powerful benefit of the ecommerce platforms. For in-house website, you can use the service APIs for free but then it becomes your responsibility to update, manage and maintain this integration for the future. However, with ecommerce platforms this is all taken care of.

7. Don’t worry about the basics

The foundation of any website is its hosting and domain. Ecommerce platforms take care of your hosting and domain routing without you bothering with it. Otherwise, you must buy and manage your web hosting and domain separately. It adds extra cost and task. Security becomes an issue with your own server.

For a beginner or small businesses, investing time and energy in these tasks can be detrimental for their business and operations. Ecommerce platforms includes your domain routing, web hosting, DNS and email.

Wrapping up!

In our analysis of non-coded and coded ecommerce websites, we found that non-coded websites that are built on platforms have many advantages. They are not just amazing for beginners or small business but on the contrary they are excellent for big companies. The amount of time that is invested in managing, maintaining, and securing in-house websites is too much which can be easily saved and put to better use.

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